Inside Swix AI
- FeaturesChat, assistants, automations and agents, built for destination teams.
- Agents (AI Workforce)An agent team that plans the work, does it, and checks in when a person has to decide.
- AI AutomationsQuickFlows, ActionFlows and SmartFlows for the work you repeat.
- AssistantsCustom assistants that know your role, your files and your voice.
- ChatAsk in plain words, get back reports, decks and dashboards.
- AI knowledge baseOne library of your files that everything in Swix reads from.
- Security & TrustHow your data is encrypted, isolated and never used to train outside AI models.
In their words30 min“What used to take me hours now takes me 30 minutes tops.”Jenna McCormick · Destination Creative & Content Manager, Visit Cheyenne
AgentsPlans the work, does it, and stops for your okay.
AI AutomationsA monthly board report, drafted in five numbered steps.
AssistantsAnswers from your Google Analytics, with read-only access.
ChatOne prompt, a finished board report you can share.
AI knowledge baseYour files, read by every assistant, agent and flow.Swix AI
- Reading the inbox
- Drafting RFP replies
- Updating partner listings
- Agents on shift
- Swix
- AI
- Open
Home
AI built for DMOs
The work behind the destination, handled.
- Planner lead repliedDrafted for you
- Board report draftedReady to review
- RFP response draftedFrom past proposals
Swix gives every team at your DMO its own AI coworkers. They handle the admin, the research and the first drafts in the tools you already use, and they stop and ask when they’re not sure.
AI built for DMOs
The work behind the destination, handled.
- Planner lead repliedDrafted for you
- Board report draftedReady to review
- RFP response draftedFrom past proposals
Swix gives every team at your DMO its own AI coworkers. They handle the admin, the research and the first drafts in the tools you already use, and they stop and ask when they’re not sure.
AI built for DMOs
The work behind the destination, handled.
Swix gives every team at your DMO its own AI coworkers. They handle the admin, the research and the first drafts in the tools you already use, and they stop and ask when they’re not sure.
apps connect through SwixConnect, including many of the tools your team already uses.
A few things your team could hand off this week.
Pick a tool and see the kind of thing you’d ask Swix to do.
Email and calendar
Docs and files
Reporting
Social media
Ads and SEO
Meetings
Why we exist
Most teams lose several hours a week
to work AI could do, copying data, chasing replies, answering the same questions
again and again. We build the agents that take that work off their desks,
so people get back to the part only people can do.
The Swix AI Team
Why we exist
Most teams lose several hours a week
to work AI could do, copying data, chasing replies, answering the same questions
again and again. We build the agents that take that work off their desks,
so people get back to the part only people can do.
The Swix AI Team
Live activity streamingEvery action logged
- RFP agent drafted a reply to a conference RFPdone
- RFP agent scheduled a site visit and sent the invitesdone
- Visitor agent drafted replies to three visitor guide requestsdone
- Research agent compared feeder market traffic in GA4done
- Content agent pulled last month's top Instagram postsdone
- Partner agent flagged a lapsed membership for follow-updone
- Visitor agent answered a question about trolley toursdone
- RFP agent pulled room block history for a citywide biddone
- Research agent summarized this week's event calendardone
- Board report agent assembled the monthly board packetdone
- Partner agent updated three partner listingsdone
- Content agent drafted next week's social posts for reviewdone
The workspace
Step insideSwix AI
Every agent reports to one place, so you can see what it did, when, and what it handed to a person.
Scroll to enter
Live activity streaming
- RFP agent drafted a reply to a conference RFPdone
- RFP agent scheduled a site visit and sent the invitesdone
- Visitor agent drafted replies to three visitor guide requestsdone
- Research agent compared feeder market traffic in GA4done
- Content agent pulled last month's top Instagram postsdone
- Partner agent flagged a lapsed membership for follow-updone
- Visitor agent answered a question about trolley toursdone
- RFP agent pulled room block history for a citywide biddone
- Research agent summarized this week's event calendardone
- Board report agent assembled the monthly board packetdone
- Partner agent updated three partner listingsdone
- Content agent drafted next week's social posts for reviewdone
The workspace
StepinsideSwix AI
Every agent reports to one place, so you can see what it did, when, and what it handed to a person.
Scroll to enter
Inside Swix AI
Five ways your team puts AI to work.
Agents
Agents that work like an extra set of hands for your team. They plan the work, do it, and stop at the moments a person has to decide.
Talk to it by text or by voice. Each agent remembers what you tell it, works in the tools your team already uses, and stops and asks instead of guessing.
GmailOutlookGoogle CalendarMicrosoft Teams+ 1,000 more via SwixConnect88skills included for DMOsSales agentReadyOn it.- Finding planners who booked with us
- Checking them against IDSS
- Drafting a first note to each
Drafts are ready. Two mention a rate change, so I held those for you.
Review the twoSend the restAI Automations
Set up a task once and Swix runs it the same way every time, whether it's a quick social post or the monthly board report.
Start with the simplest flow that does the job, and move it up a step when the task outgrows it.
GmailOutlookGoogle SheetsGoogle DocsIDSS1,000+apps your flows can work inBoard Report NarrativeActionFlowDoneTriggerRun by you, once a month- 1Ask for the month and the highlightsGet User InputSeptember · two new sports events, hotel tax trend
- 2Upload this month's numbersGet User FileKPI_Dashboard_September.xlsx
- 3Read the strategic plan and last reportKnowledge BaseStrategic Plan 2026 · Board Report, August
- 4Draft the narrative by strategic pillarGenerate Content
- 5Save it as a doc, ready to editSave to Google Doc
Board Report, SeptemberGoogle Doc · ready for you to editAssistants
Build one for a role once, and it shows up ready to work with your files, your voice and the tools you allow.
Chat with an assistant the way you'd ask a colleague, and it answers and drafts from your own files instead of guessing.
GmailOutlookGoogle AnalyticsGoogle Drive+ 1,000 more via SwixConnectRead-onlyaccess until you say otherwiseGoogle Analytics AssistantExpert GA4 analyst for destination marketersIndustry InsightsGoogle Analytics · Read-onlyMemory onWhich feeder markets sent the most partner referrals last month?Read Google AnalyticsChecked Industry InsightsDenver led partner referrals last month, with Salt Lake City and Omaha close behind. Denver visitors also clicked through to lodging partners more than any other market.
DenverSalt Lake CityOmahaRemembered: you report referrals to the board each monthCopyWordPDFExcelMessage Google Analytics Assistant…Chat
Ask in plain words and get back a first draft of a report, presentation or dashboard, built from your files and the tools you've connected.
It's the AI chat your team already knows, with a lot more under the hood.
GmailOutlookGoogle DriveGoogle Docs+ 1,000 more via SwixConnect20+top AI models, with new ones added as they launchChatNew chatTurn this culinary tourism briefing into a report for our board.Read the trend briefingSearched Industry InsightsBuilt the findings and chartsReportPresentationDashboardReportAI EditCulinary Tourism Trends · Board reportKey findingsMarket growthTraveler demandFestival travelGrant fundingWhere it's headingShare artifactPersonalOnly you can accessOrganizationAnyone in your organizationPublicAnyone with the linkCreate share linkAI knowledge base
One library your assistants, agents and flows read from, so answers come from the files you've approved.
Private to your workspace until you choose to share it, and connected folders keep it current as your files change.
Google DriveOneDriveSharePointGoogle SheetsExcel OnlineUnlimitedknowledge basesYour knowledgeRead bySwix knowledge baseSynced foldersUploaded filesWeb pagesAssistantsAI agentsFlowsReadOrganizeSearch
Inside Swix AI
Five ways your team puts AI to work.
Agents
Agents that work like an extra set of hands for your team. They plan the work, do it, and stop at the moments a person has to decide.
Talk to it by text or by voice. Each agent remembers what you tell it, works in the tools your team already uses, and stops and asks instead of guessing.
GmailOutlookGoogle CalendarMicrosoft Teams+ 1,000 more via SwixConnect88skills included for DMOsSales agentReadyOn it.- Finding planners who booked with us
- Checking them against IDSS
- Drafting a first note to each
Drafts are ready. Two mention a rate change, so I held those for you.
Review the twoSend the restAI Automations
Set up a task once and Swix runs it the same way every time, whether it's a quick social post or the monthly board report.
Start with the simplest flow that does the job, and move it up a step when the task outgrows it.
GmailOutlookGoogle SheetsGoogle DocsIDSS1,000+apps your flows can work inBoard Report NarrativeActionFlowDoneTriggerRun by you, once a month- 1Ask for the month and the highlightsGet User InputSeptember · two new sports events, hotel tax trend
- 2Upload this month's numbersGet User FileKPI_Dashboard_September.xlsx
- 3Read the strategic plan and last reportKnowledge BaseStrategic Plan 2026 · Board Report, August
- 4Draft the narrative by strategic pillarGenerate Content
- 5Save it as a doc, ready to editSave to Google Doc
Board Report, SeptemberGoogle Doc · ready for you to editAssistants
Build one for a role once, and it shows up ready to work with your files, your voice and the tools you allow.
Chat with an assistant the way you'd ask a colleague, and it answers and drafts from your own files instead of guessing.
GmailOutlookGoogle AnalyticsGoogle Drive+ 1,000 more via SwixConnectRead-onlyaccess until you say otherwiseGoogle Analytics AssistantExpert GA4 analyst for destination marketersIndustry InsightsGoogle Analytics · Read-onlyMemory onWhich feeder markets sent the most partner referrals last month?Read Google AnalyticsChecked Industry InsightsDenver led partner referrals last month, with Salt Lake City and Omaha close behind. Denver visitors also clicked through to lodging partners more than any other market.
DenverSalt Lake CityOmahaRemembered: you report referrals to the board each monthCopyWordPDFExcelMessage Google Analytics Assistant…Chat
Ask in plain words and get back a first draft of a report, presentation or dashboard, built from your files and the tools you've connected.
It's the AI chat your team already knows, with a lot more under the hood.
GmailOutlookGoogle DriveGoogle Docs+ 1,000 more via SwixConnect20+top AI models, with new ones added as they launchChatNew chatTurn this culinary tourism briefing into a report for our board.Read the trend briefingSearched Industry InsightsBuilt the findings and chartsReportPresentationDashboardReportAI EditCulinary Tourism Trends · Board reportKey findingsMarket growthTraveler demandFestival travelGrant fundingWhere it's headingShare artifactPersonalOnly you can accessOrganizationAnyone in your organizationPublicAnyone with the linkCreate share linkAI knowledge base
One library your assistants, agents and flows read from, so answers come from the files you've approved.
Private to your workspace until you choose to share it, and connected folders keep it current as your files change.
Google DriveOneDriveSharePointGoogle SheetsExcel OnlineUnlimitedknowledge basesYour knowledgeRead bySwix knowledge baseSynced foldersUploaded filesWeb pagesAssistantsAI agentsFlowsReadOrganizeSearch
Your 60-Day Launch
Up and running in 60 days.
01
Day 1
Discovery
We sit down with each team, learn how their week really runs, and rank the work AI can take off their plate. You come away with a clear plan for what we build first.
Team interviewsRanked opportunitiesYour build plan
02
Step 2
Set up
We set up your account, connect the tools you already use, and load your reports, website and guides, so Swix knows your destination from the start.
Account and adminTools connectedKnowledge loaded
03
Step 3
Build together
We watch real work with your real files, then build your first automations side by side with your team and test them on your own examples.
Your first automationsTested on real work
04
Step 4
Train
Your hands-on group learns to build and run things themselves. Everyone else at your organization gets group training, no matter how big your team is.
Hands-on trainingGroup training for everyone
05
Day 60
Hand off
You take over a platform that's already working, with your first wins in hand and a short list of what to build next.
A working platformWhat to build next
Your 60-Day Launch
Up and running in 60 days.
01
Day 1
Discovery
We sit down with each team, learn how their week really runs, and rank the work AI can take off their plate. You come away with a clear plan for what we build first.
Team interviewsRanked opportunitiesYour build plan
02
Step 2
Set up
We set up your account, connect the tools you already use, and load your reports, website and guides, so Swix knows your destination from the start.
Account and adminTools connectedKnowledge loaded
03
Step 3
Build together
We watch real work with your real files, then build your first automations side by side with your team and test them on your own examples.
Your first automationsTested on real work
04
Step 4
Train
Your hands-on group learns to build and run things themselves. Everyone else at your organization gets group training, no matter how big your team is.
Hands-on trainingGroup training for everyone
05
Day 60
Hand off
You take over a platform that's already working, with your first wins in hand and a short list of what to build next.
A working platformWhat to build next
Results
One DMO's first 90 days.
0 min
for a monthly events calendar that used to take 8 to 12 hours
Measured in one destination organization's Swix workspace during its first 90 days, 2026.




Results
One DMO's first 90 days.
0 min
for a monthly events calendar that used to take 8 to 12 hours
Measured in one destination organization's Swix workspace during its first 90 days, 2026.




Your AI workforce
Every team. One brain.
Every agent works from the same Swix IQ, so they all know your destination, follow your rules and report back in one place. Tap or hover over any of them to see what it does.
- Prospecting agentSalesFinds meeting planners who fit your destination and drafts the first note.
- Proposal writerSalesTurns an RFP into a first-draft proposal your team can edit.
- Board report writerExecutivePulls your numbers together into a draft board report.
- Meeting follow-upExecutiveWrites up the notes and next steps after every meeting.
- Social post drafterMarketingDrafts posts in your voice, ready for you to approve.
- Newsletter writerMarketingBuilds your next newsletter from what’s new at your destination.
- Web analyticsMarketingExplains what changed on your website and why it matters.
- Destination watchPRTracks news about your destination and flags what matters.
- Partner updatesPartnershipsKeeps partner listings current and flags what’s out of date.
- Visitor questionsVisitorsAnswers common visitor questions from your own guides.
Your AI workforce
Every team. One brain.
Every agent works from the same Swix IQ, so they all know your destination, follow your rules and report back in one place. Tap or hover over any of them to see what it does.
- Prospecting agentSalesFinds meeting planners who fit your destination and drafts the first note.
- Proposal writerSalesTurns an RFP into a first-draft proposal your team can edit.
- Board report writerExecutivePulls your numbers together into a draft board report.
- Meeting follow-upExecutiveWrites up the notes and next steps after every meeting.
- Social post drafterMarketingDrafts posts in your voice, ready for you to approve.
- Newsletter writerMarketingBuilds your next newsletter from what’s new at your destination.
- Web analyticsMarketingExplains what changed on your website and why it matters.
- Destination watchPRTracks news about your destination and flags what matters.
- Partner updatesPartnershipsKeeps partner listings current and flags what’s out of date.
- Visitor questionsVisitorsAnswers common visitor questions from your own guides.
Before and after
Same week. Different job.
Before Swix
With Swix
Before and after
Same week. Different job.
Before Swix
With Swix




Visit CheyenneFeatured destination · Visit Cheyenne
“Since implementing Swix AI the Visit Cheyenne team has embraced it at all levels. As the leader of a team that ranges from Gen Z to Gen X the level of technology adoption varies greatly. Swix brings a platform that is accessible to all levels of knowledge and the process makes it easy to adopt, and easy to get early wins for the staff as a whole building their confidence and saving them time and effort.”
Jim Walter, CDMEPresident & CEO · Visit Cheyenne




Visit CheyenneFeatured destination · Visit Cheyenne
“Since implementing Swix AI the Visit Cheyenne team has embraced it at all levels. As the leader of a team that ranges from Gen Z to Gen X the level of technology adoption varies greatly. Swix brings a platform that is accessible to all levels of knowledge and the process makes it easy to adopt, and easy to get early wins for the staff as a whole building their confidence and saving them time and effort.”
Jim Walter, CDMEPresident & CEO · Visit Cheyenne




Visit CheyenneFeatured destination · Visit Cheyenne
“Since implementing Swix AI the Visit Cheyenne team has embraced it at all levels. As the leader of a team that ranges from Gen Z to Gen X the level of technology adoption varies greatly. Swix brings a platform that is accessible to all levels of knowledge and the process makes it easy to adopt, and easy to get early wins for the staff as a whole building their confidence and saving them time and effort.”
Jim Walter, CDMEPresident & CEO · Visit Cheyenne
- What is Swix AI, and how can it help me?
- Swix is an AI platform built for destination organizations. Your team gets chat, assistants that know your destination, automations that handle the repeat work, and AI agents that take on whole jobs. Everything works from your own knowledge in Swix IQ, and the agents stop and ask when they're not sure.
- How does Swix AI generate content?
- Every job can be routed to whichever model is best for it, and when the labs ship something better you get it without changing anything. Whichever model does the work, your content isn't used to train it.
- Can I integrate Swix AI with the tools we already use?
- Yes. SwixConnect wires Swix into the systems your team already lives in. More than 1,000 tools connect through it, including a live connector for IDSS.
- Is my data safe and secure when using Swix AI?
- Your data is encrypted and kept separate from every other organization, and AI model providers aren't allowed to train on it. Roles and permissions decide who can do what, and every run is logged, so you can see what happened and why. Your team stays in charge of what ships.
- Do I need technical skills to use Swix AI?
- No. With Build with AI, you describe what you want in plain English and Swix builds it for you. You don't have to be an AI automation specialist to get real work running.
Questions
Questions we hear a lot.
The things DMO teams usually ask us first. If yours isn't here, a demo is the quickest way to get it answered.
Swix is an AI platform built for destination organizations. Your team gets chat, assistants that know your destination, automations that handle the repeat work, and AI agents that take on whole jobs. Everything works from your own knowledge in Swix IQ, and the agents stop and ask when they're not sure.
Every job can be routed to whichever model is best for it, and when the labs ship something better you get it without changing anything. Whichever model does the work, your content isn't used to train it.
Yes. SwixConnect wires Swix into the systems your team already lives in. More than 1,000 tools connect through it, including a live connector for IDSS.
Your data is encrypted and kept separate from every other organization, and AI model providers aren't allowed to train on it. Roles and permissions decide who can do what, and every run is logged, so you can see what happened and why. Your team stays in charge of what ships.
No. With Build with AI, you describe what you want in plain English and Swix builds it for you. You don't have to be an AI automation specialist to get real work running.
- What is Swix AI, and how can it help me?
- Swix is an AI platform built for destination organizations. Your team gets chat, assistants that know your destination, automations that handle the repeat work, and AI agents that take on whole jobs. Everything works from your own knowledge in Swix IQ, and the agents stop and ask when they're not sure.
- How does Swix AI generate content?
- Every job can be routed to whichever model is best for it, and when the labs ship something better you get it without changing anything. Whichever model does the work, your content isn't used to train it.
- Can I integrate Swix AI with the tools we already use?
- Yes. SwixConnect wires Swix into the systems your team already lives in. More than 1,000 tools connect through it, including a live connector for IDSS.
- Is my data safe and secure when using Swix AI?
- Your data is encrypted and kept separate from every other organization, and AI model providers aren't allowed to train on it. Roles and permissions decide who can do what, and every run is logged, so you can see what happened and why. Your team stays in charge of what ships.
- Do I need technical skills to use Swix AI?
- No. With Build with AI, you describe what you want in plain English and Swix builds it for you. You don't have to be an AI automation specialist to get real work running.
Questions
Questions we hear a lot.
The things DMO teams usually ask us first. If yours isn't here, a demo is the quickest way to get it answered.
Swix is an AI platform built for destination organizations. Your team gets chat, assistants that know your destination, automations that handle the repeat work, and AI agents that take on whole jobs. Everything works from your own knowledge in Swix IQ, and the agents stop and ask when they're not sure.
Every job can be routed to whichever model is best for it, and when the labs ship something better you get it without changing anything. Whichever model does the work, your content isn't used to train it.
Yes. SwixConnect wires Swix into the systems your team already lives in. More than 1,000 tools connect through it, including a live connector for IDSS.
Your data is encrypted and kept separate from every other organization, and AI model providers aren't allowed to train on it. Roles and permissions decide who can do what, and every run is logged, so you can see what happened and why. Your team stays in charge of what ships.
No. With Build with AI, you describe what you want in plain English and Swix builds it for you. You don't have to be an AI automation specialist to get real work running.

Coming soon
Your AI team, in your pocket
The Swix AI app is coming soon to iPhone and Android, so you can work with your assistants and agents away from your desk.

Book a demo
Ready when you are.
Tell us where the hours go. We'll show you Swix working on your destination's real work, and what your first 60 days would look like.
No slides. No obligation.
Book a demo
Ready when you are.
Tell us where the hours go. We'll show you Swix working on your destination's real work, and what your first 60 days would look like.
No slides. No obligation.