Our story

We saw the same problems from two angles.

I've spent over 16 years working with destination marketing teams around the world, and the way they work is changing fast. A lot of teams are still juggling disconnected tools and small budgets while the expectations keep growing. These are talented people, and the work is simply changing faster than their tools and processes can keep up.

My brother Josh and I started Swix AI from our homes in Arizona, working nights, weekends, and pretty much any free moment we had. Josh is a developer and engineer who's spent his 25-year career building software and AI for large enterprise platforms. I spent 15 years at Simpleview, most recently as VP of Strategy & Insights, working with hundreds of destination marketing organizations across the U.S., Canada, and Europe. Along the way I've hosted over 200 episodes of The Layover Live, an award-winning digital marketing podcast focused on DMOs. We saw the same problems from two very different angles, and that's probably what made us think we could build something that actually helps.

What we didn't want to build was another generic AI tool that destination teams would have to figure out on their own. So we built Swix AI specifically for DMOs and destination marketing agencies. It gives you AI assistants modeled after the real roles on your team, agents that can handle a multi-step task on their own, and automations for the work that repeats every week. The goal is pretty simple. We want your team spending less time managing tech and more time with your partners, meeting planners and visitors.

Jason Swick, Co-Founder