What one person on your team knows.
Which hotels flex on room blocks in shoulder season
Why the spring campaign outperformed the fall one
Which board member always asks about ROI first
The photographer who actually shows up on time
Which planners come back, and which ones never do
What the permit office needs before they’ll say yes
Why we stopped going to that trade show
The three partners worth calling before anyone else
Which restaurants can handle forty people on short notice
The exact wording the county wants in a grant application
Which lost bid we should have won
Who to call when the shuttle contract goes sideways
Problem is, she just gave her notice.
Two weeks to hand over everything on that list, and none of it is written down.
The distinction
A file cabinet holds what you put in it. A brain notices things.
Your CRM and your shared drive are file cabinets. They hold your records, files and docs, and they do it well, but they only give back what you already know to look for. Nothing in there ever taps you on the shoulder.
Holds the documents somebody remembered to upload, in the folders somebody remembered to make.
Two hotels gave back room blocks last shoulder season. Worth a call before you quote fall dates.
Room blocks.xlsxReads what your organization already produces, and surfaces what matters before anyone thinks to ask for it… or forgets it’s there.
What changes
The same knowledge, held somewhere that stays when people leave.
Captured as your team works rather than in an offboarding meeting, tagged to the department it came from, and available to everyone who should see it.
Meeting Sales
Which hotels flex on room blocks in shoulder season
Marketing
Why the spring campaign outperformed the fall one
Executive
Which board member always asks about ROI first
Partnerships
The three partners worth calling before anyone else
Visitor Experience
What the permit office needs before they’ll say yes
Meeting Sales
Which planners come back, and which ones never do
Communications
Which media contacts open the email, and which delete it
Executive
What the finance committee flagged last time
Visitor Experience
The exact wording the county wants in a grant application
app.swix.ai/iq
How it works
Nothing goes in without someone seeing it.
A destination organization answers to a board, to partners and to a community, so “the AI decided” is not an answer anybody wants to give.
01
It takes in what you already have
Sync a shared folder from Google Drive, OneDrive or Dropbox. Import a spreadsheet, like a CRM export. Clip a page from your browser, or drop in a doc or a note.
02
It notices what connects
The same partner turning up in three places. Two campaigns closer than anyone realized. Duplicates and overlaps nobody had time to spot.
03
A person decides what’s true
Everything arrives in a review queue, and your team approves what goes in. Nothing counts as true until a person says it is.
04
Then everything else gets smarter
Your assistants and agents in Swix AI draw on it, so an RFP response or a board report comes back sounding like your destination instead of like the internet.
Clip it from any web page. It lands in your review queue, not straight in the brain.
Why planners are booking shoulder season earlier
Planners say the destinations they shortlist first are the ones that answer quickly, and the ones that will flex on room blocks outside peak dates.
app.swix.ai/iq
Day to day
What your team actually does with it.
Four things people lean on it for in a normal week.
Ask
Answers with receipts
Ask a question in plain English. Every answer shows where it came from, down to the document, note or record.
Insights
It speaks up first
It looks across everything your team has saved and flags patterns, risks and opportunities, with the evidence attached.
Meetings
Briefed before you walk in
Before a meeting, it pulls together what your team already knows about the people and the organization you’re meeting.
Handover
A debrief before the last day
When someone gives notice, a guided interview captures what they know, and it goes through review like everything else.
Export it any time, as files that open in Obsidian, because we don’t own it. You do.
The whole point of an intelligence layer is that it compounds, and a thing that compounds is a thing you should be able to take with you. Your knowledge, wiki pages and records come out as plain markdown, whenever you ask.
That’s the difference between a vendor you’re locked into and a vendor you keep because the work is good.
app.swix.ai/iq
See it with your destination’s own data.
A demo pointed at your world rather than a sandbox is worth more than any feature list. It takes about half an hour.
Book a demo
